Part A: The concept of integrated marketing communication suggests a simple idea of ensuring every forms of messages and communication that are linked together in a careful manner. Integrated marketing communication can be considered as an important promotional tool and a method of brand promotion in a proper manner. Five components of IMC are the corporate culture, promotional tools, communication tools, brand focus, and consumer experience (Luxtonet al. 2015). The advantages of IMC programs include developing trust among the consumers, the brand will be easily recognized, budget will increase, there will be more revenue, and the message will be more concentrated regarding a particular product.